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Your Facebook Business PageCreate a Business Page

The option to create a Business page is not only available to existing Facebook users but also to Businesses and Organisations as an independent entity. The following steps should assist those seeking to create such a page.

Your Facebook Business PageFor existing Facebook Users

If you already have a Facebook account and are the owner of a business you can create a page for your business or organisation by simply scrolling down to the bottom of your home page (This is the page with the newsfeed on) Right at the very bottom you will see a link to 'Create a Page'. Click on this link and you will be taken to a page offering you six different page options. (see Completing your Page Section below for more details) If you already have a Facebook profile it may well be worth searching for your business on Facebook before trying to create one as many business are already to be found in Facebook under 'Places' If you search for your business and find that the basic details already exist then you have the opportunity to claim that business and then follow those instructions to make it your business page. If you discover your business as a Place after creating your Business page then you will be able to merge the two pages. More information on creating places that do not already exist can be found below.

Your Facebook Business PageFor Non Facebook Users

If you do not already have a Facebook profile you can create your business page by going to Facebook's main page at www.facebook.com At the bottom of the page you will see a link called Create a Page. Once you click on this link you will be taken to the 'Create a Page' page. Having landed on the 'Create a Page' section chose the most appropriate page type for you (most likely Local Business or Place) and, after having entered a few basic category questions and agreeing to Facebook's terms you will be taken to another page asking if you have registered with Facebook. Select the option ' I do not have a Facebook account ' and then enter your email address, Create a Password, enter the CAPTCHA characters and agree to the Facebook terms and conditions and then press the blue signup button.

You will then be sent a verification email to the email address you entered. Once you have that email (usually instantly) just click on the link in the email and you will be taken to a page asking you to place an advert! It may seem that, at this stage, you need to create an advert to continue but that is not the case! (You will have opportunities to create advertisements later if you wish to) If you look closely, in the centre paragraph you will see the phrase 'Promote your Facebook Page or Website' Click on this link and you will now be taken an introductory page for your business. Click on the 'Create a Page' green button and you will be taken to the 'Create Page' section referred to below. You now have a Facebook account but with no personal Profile!

Your Facebook Business PageCompleting your Page

Having landed on the 'Create a Page' section chose the most appropriate page type for you (most likely Local Business or Place) and, after having entered a few basic category questions and agreeing to Facebook's terms you will be taken to another page where you will be prompted to upload a profile picture. (It is possible that Facebook already has a record of your business and if that is the case then you must take that over rather than crate a duplicate! - See our section below about claiming 'Places')

Your profile picture should be something that represents your Company, Business or Organisation and can be readily identified as this image will be the one that appears alongside any posts that you make on your page. You will be offered the option of uploading one from your computer or alternatively you can enter the URL of any website that you own and then you can select from a range of images that Facebook has found on your website. Alternatively you can skip this step and upload one later. The ideal size for this image is 180px x 180px although once uploaded you are given the option to select an area from any picture

Once you have uploaded an image or skipped this step the next page asks you to enter some basic details about your Business to include a website URL (if you do not have a website delete the initial http:// entry) The Category you choose at this stage will dictate just what information you can enter but this can be changed later on. For example, not all categories will allow you to publish a telephone number!

You will now be taken to your basic business page layout where you can add your profile picture (if not already done so) along with various details about your business. You may also wish to add a cover photograph which should ideally be sized 851px x 315px. You can upload a smaller image though provided it is at least 399px wide. If it is not 851px wide it will be resized to that width which may well mean a loss of quality. Also, if not the ideal dimensions you will be prompted 'Drag to reposition' this cover picture to look as good as possible. It would probably be a good idea, at this stage, to review and edit your basic information and play around with the various Categories and sub Categories to find one that matches (and suits) your business. We can supply all your appropriate artwork - Just contact us. If you wish to create the graphics yourself then this little tool from TimeLine Slicer Pro at only $9.95 will do the job for you. (Don't waste your time with the free version!)

Please also note that Facebook are quite strict about what is included on your cover photograph. To quote Facebook..

Cover images may not contain:

  • Price or purchase information, such as "40% off" or "Download it at our website"
  • Contact information, such as web address, email, mailing address or other information intended for your Page's About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as "Get it now" or "Tell your friends"
  • Covers must not be false, deceptive or misleading, and must not infringe on third parties' intellectual property.
  • You may not encourage or incentivize people to upload your cover image to their personal timelines.

 

 

It does seem, however, that Facebook are pretty lax on enforcing these rules and we have seen many many Facebook pages that contravene many, if not all of these stipulations. However.. You have been warned!

Once your page is up and running you can then take a little time to delve back in history and perhaps enter a date when you were established. After you have done that you also have the option of creating 'Milestones' in your business's history which can also be supported with an extra large image to a maximum size of 843px x 403px.

To see how we can both produce your business page or improve on what you may have already created do visit our Services Page

Your Facebook Business PagePlaces & Creating them

Many businesses will not need or want their business to be listed under 'Places' However, Bars, Restaurants, Shops and Entertainment Venues will almost certainly want to be listed under 'Places'! If, when creating your business page, you were unable to find you business listed as a 'Place' then you can then add your business as a place! To do this you will need Facebook's mobile application installed on your GPS enabled mobile or tablet. This can be installed from here.

At your business location and using your Facebook Mobile App select the 'Nearby' option. At the next screen select the 'Check In' option and a display of 'Places' nearby on Facebook will then be displayed on your mobile device. If your business location is listed then you will then be able to create a 'Check In' However. if your business is not listed (Which is probably why you are reading this) then press the '+' symbol to add your business as a 'Place'. The next screen will show a map with your location pinpointed. Complete the details in the boxes below and press 'Add' and your business has a 'Place' on Facebook! You may now merge this location with your business page. If you cannot find a 'Place' for your business we would suggest that this is created BEFORE creating your business page

Your Facebook Business PageMerging Duplicate Pages

Facebook has been working very hard at creating places for every business in existence. It may be that, when trying to create your business page, or after you have done so you will find that it already exists under 'Places' If that is the case then you can 'Claim' that place by clicking on the Know the owner link on the top right of the page to 'Claim' the page. Facebook will ask for the name or email of the person and then contact them to go through a process of verifying the ownership of that page Once that is completed and you 'Own' both pages you will have the opportunity to merge the two pages. Do be aware, however, that if both pages has 'Likes' then the one with the most 'Likes' takes precedence!

Having claimed your 'Place' then proceed to the one with most 'Likes' and then from admin Click Manage .Then Select Edit Page, Then from the left sidebar, select Resources. Click the Merge duplicate Pages link. This link will only appear if you admin two pages with similar names. A dialogue will then show Pages and Places you admin that qualify to be merged. Select the Page(s) you wish to merge. If you're merging a Place and a Page, they must have the same address information.

Your Facebook Business PageUsernames

Provided your page has at least 25 'Likes' Facebook allow your business page to have a unique username. This allows you to have a short URL which is very useful when it comes to promoting your business page. Your FaceBook Web Address will take the format of www.facebook.com/yourusername. Facebook web addresses can only contain alphanumeric characters (a-z, 0-9) or periods ("."), and must contain at least one letter. You can also Capitalise them should you wish but as the normal format for a URL is all lowercase we would not advise that. You can choose your username at www.facebook.com/username (Be careful when choosing a username as once chosen you are only allowed to change it once!)

If you wish to change your username for whatever reason Go to... Edit Page --> Update Info --> Basic Information

If you find that your username is taken then there is still a chance that you can still obtain it. The main stipulation by Facebook is that you have a legal claim to the name, for example, it is your registered business name. If you wish to submit an appeal to Facebook for a Username Dispute or claim you can do so here. After filling in the form Facebook will contact you for more details such as company Registration number or other proof that you have a right to that name. We can handle this appeal for you if you wish. Just contact us!

Your Facebook Business PageWarning!

Facebook to not take at all kindly to people having duplicate accounts! Whilst we understand that some businesses may wish to keep their business pages totally separate from any personal account that an individual may have with Facebook do not ever try to create duplicate accounts for the same individual or business. Doing so could well result in you not only losing your business entry but also your personal profile as well!

Furthermore. Make use of the admin role feature on your business page to ensure that there is no possibility that, in the future, a disgruntled employee decides to remove you from your own page! This is a new Facebook feature as of June 2012 and prior to this enhancement we have seen a number of cases where that business's account has been compromised with resultant undesired comments appearing on the linked business Pages. We have also seen an employee leave a company and take their ex employers business page with them! ONLY THE BUSINESS OWNER SHOULD EVER BE A PAGE MANAGER! ALL OTHER PEOPLE YOU AD IN ADMIN SHOULD HAVE NO HIGHER LEVEL THAN CONTENT CREATOR!! The various admin settings available can be viewed here.

If you wish to have a friend or staff member to edit the page this can be done by adding that person as an admin. They do not even have to have been befriended on Facebook but they do need to 'Like' your page to be added. (Once they have liked your page they can be added using their email address if not a friend)

If you wish us to setup an account on your behalf we would always only do so using your business email or by you allowing us admin rights on a page you have created. We NEVER (unlike so many so called Facebook business page builders) create those accounts under our name which would thus give us ultimate control over what is your business page! You have been warned!

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